I'm skeptical when I spend money on cosmetics that I've never tried. Sure, most companies allow returns, but who wants that kind of hassle? I'm even more skeptical when it comes to eyeshadow primer. I've tried everything I could find, and nothing could keep my eyeshadow crease-free and still looking fresh after a 12-hour day. Mineral makeup, certified organic makeup, high-priced boutique makeup — I've experimented with everything. The closest I got was a nice little primer pot from a mineral makeup shop on etsy, which was a steal at only $5. But, price isn't everything, and with most items, you get what you pay for.
So I expanded my horizons and read many a beauty review on websites like Sephora and ULTA. After much research, there were three primers that stood out from the rest and were highly recommended by most people with oily eyelids. The first recommendation was Too Faced Shadow Insurance, and the second was Benefit's Stay Don't Stray. The third primer proved to be the most talked about, and ended up being my choice: Urban Decay's Primer Potion. So I crossed my fingers and ordered it, at $18 for 0.34 oz. of primer. Not expensive compared to similar brands, but not an inexpensive item considering its size and volume. However, if it worked the way people said it would, I figured it would be worth the money.
After using the UDPP for about three weeks, I found that all of the recommendations were right on — I'd never be loyal to another. I can confidently say that it's the best primer I've ever tried, though I still plan to test out the Too Faced and Benefit primers just to see where they measure up.
Prior to using UDPP, my oily eyelids wouldn't allow eyeshadows to stay put for more than a few hours. I'd put on my makeup at about 5:30am, and by 10am it was a hot mess — that is, if you could even see it by then, as many times it looked like it was completely gone. Where exactly does it go? I don't rub my eyes or anything, so is this another phenomenon like those random socks that go missing when you do the laundry?
Enter Urban Decay Primer Potion: a makeup God-send. It made my shadow not only look more vibrant and easier to blend, but it also kept everything in place until I washed it off at night — it looked like it was just applied, even 12 hours later!
For those who don't use eyeshadow primer, or would like to but are unsure how to incorporate it into your makeup routine, Urban Decay makes it super easy, and the color payoff is worth it. I started by applying foundation as usual (I don't use it all over, just in necessary areas), followed by translucent loose powder to set everything. Then I swiped a thin layer of UDPP on my lid and below my brow bone. After I let that dry for about a minute, I followed it up with Clinique's Touch Base for Eyes in Canvas Light, just to add a little shimmer and an extra barrier, which proved to be the best combination for me. Once finished, I'd apply my shadow as necessary. The primer makes shadows easy to blend and crease-free for a nice, seamless look.
Needless to say, I highly recommend Urban Decay's Primer Potion, regardless of your skin type. Even if you don't have problems with creasing or color fading, this primer enhances the pigments and gives them more depth than they would have on bare skin. Overall, I give UDPP two very enthusiastic thumbs up.
My official performance rating:
The only reason I didn't give it a 10 was because the bottle and wand make it hard to access all of the primer, so eventually I'll have to cut it open to get to the rest (which happens to be a lot).